SKECHERS USA, Inc. a global leader in the lifestyle footwear industry brings inspiration to fitness in India. Skechers known for its worldwide offering for over 3500 styles in more than 100 countries brings the finest lifestyle & performance footwear for men and women in India.
This collection is influenced by the changing lifestyle of the Indian urban class which is more focused on activities related to fitness. With a natural, positive flair, a keen sense for what looks & feels good & new features offered, Skechers men & women shoes express style & comfort.
Commenting on its launch in India, Sanjeev Agrawal, Managing Director of SKECHERS South Asia Pvt Ltd said, “Footwear segment in India covers 20,000 crore market which is growing at 8-10 % rate. India is seeing a paradigm shift with the change in middle & upper-class lifestyles in a significant way. Skechers has been synonyms with fashion & fitness & we're glad that we're in India. We plan to fill the glaring gap for high performance footwear brands & provide the best in fitness & fashion to our customers.”
Now discerning audiences in India will be able to wear stylish & yet comfortable shoes that have distinctive features. The brand's aesthetic is distinctive with a strong emphasis on design sensibility.
The lead products in the range are Go Run, Go Walk & Go Train. The new wide range of Skechers shoes is now available in India through large format stores, home grown majors like Planet Sports, Reliance Footprint, Lifestyle, Central, Pantaloons, Metro, Mochi & e-commerce portals like Myntra.com & Jabong.com.