New Fair & Lovely Advanced Multivitamin Isn't Just a Cream, it’s a Fairness Treatment!!

   An interesting revelation found that 80% of women in Mumbai, 78% in Kolkata & 76.5% in Hyderabad believe that the best possible fairness results can be achieved by getting a fairness treatment from a skin expert. This was found in a survey conducted by Fair & Lovely that mapped the beauty requirements of Indian women. In spite of this, only 12.2 % women have actually undergone treatments.

   Responding to this inherent desire for the perfect fairness treatment, Hindustan Unilever unveils: 'New Fair & Lovely Advanced Multivitamin' – a one-stop, fairness treatment in a tube. It targets marks like a laser treatment, sun tan like a face polish treatment, dullness like a face peel treatment, dark circles like an antioxidant treatment & lightens skin colour like a vitamin mask giving you flawless treatment like fairness, everyday!

   New Fair & Lovely Advanced Multivitamin is an answer to the fairness challenges faced by Indian women. Just from the first use, 9 out of 10 women saw treatment like fairness.

   Speaking about skin concerns faced by women across geographies in India, Dr. Kumar Subramanyan, Director, Clinicals, Unilever Research & Development said, “At Unilever, we recognize the dynamic beauty landscape & the skin requirements of Indian women. We continue to evolve our product technologies using advances in science & our interactions with skin experts around the globe. This product contains a proprietary blend of fairness actives & sunscreens developed by Unilever. With our latest launch New Fair & Lovely Advanced Multivitamin, we deliver clinically proven 'expert treatment like' benefits to our consumers that'll improve multiple dimensions of skin fairness. When used every day New Fair & Lovely Advanced Multivitamin delivers truly stunning results”.

   About Fair & Lovely:

   Developed in 1975, Fair & Lovely is the World's No1 fairness cream & HUL's largest skin brand with a presence in over 30 countries. Fair & Lovely's fairness technology is known to be the best in the world & the brand is continuously innovating to pioneer the development of cutting-edge fairness solutions. Today, 250 million consumers across the globe strongly connect with Fair & Lovely as a brand that stands for 'beauty that empowers a woman to change her destiny'.

   About Hindustan Unilever Limited:

   Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company touching the lives of 2 out of 3 Indians. HUL works to create a better future every day. We help people feel good, look good & get more out of life with brands & services that're good for them & good for others.